Content Performance
Guide to Buying Property in Thailand
This article was a rewrite first published in April 19 2024. For this article, we really wanted to ask the question and hit the keyword “can foreigners buy property in Thailand” because it has relatively high SV. These type of long-form keywords are invaluable for Top-of-the-funnel (TOFU) content.
My article (published in August 12, 2025) has massively improved its average position after the publish date from being on the 2nd page to the 1st page on Google.
If you compare performance from the same time period, you can see all Google metrics (except average CTR) improving.
How to Secure an Environmental Compliance Certificate (ECC) Philippines
A performance analysis of a B2B article “How to Secure an Environmental Compliance Certificate (ECC) Philippines“ published on January 5, 2025 for Emerhub.
Google Search Console (GSC) Overall Performance
From where there were no impressions, rankings, and clicks, the article suddenly gained traction right after it was published.
When comparing 1 month before publish vs 1 month after publishing the article. GSC notes high performance in clicks, impressions, and average position. Here is a table comparison between performance before and after publish date:
| Date | Clicks | Total Impressions | Average CTR | Average Position |
| Before Publish Date (05/12/24 – 05/01/25) | 3 | 192 | 1.6% | 53.2 |
| After Publish Date (06/01/25 – 06/02/25) | 184 | 6.74K | 2.7% | 8.6 |
This boost is bolstered by targetting the right high-impression keywords which skyrocketed the article’s position to first page. For example the keyword “ecc requirements” with 2.49K impressions went from no rank to 6.1 in the last 6 months.
Choosing a Business Location in Vietnam: Districts of Ho Chi Minh Explained
This article was published on February 18, 2025 as a rewrite. There is a clear change in performance after publishing the content with impressions up from 1.61k (1 month period before publish date) to 32.9k (1 month after publishing).
Improvement is also evident in average position from 34.5 to 23.6 which is a 10.9 difference. Total clicks also saw an improvement from 5 (1 month before publish) to 175 (1 month after publish).
