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I had the opportunity to be part of a local startup thePicklebase.com. The goal is to create authority in the booming Southeast Asian pickleball scene primarily focused on the Malaysian market.

My goal is to create content daily covering:

Tournaments
News
Evergreen Guides
Insights

Keyword Research

Filtered (highest search volume with the lowest competition) 12-month data from Ahrefs using the keywords “pickleball” in different target markets in SEA. Unfortunately, there are no data for China due to restrictions on Google.

Top Keywords Based on Country

Keyword	SV	Country
Pickleball paddle	7300	MY
Paddle pickleball	2500	MY
Pickleball ball	2400	VN
Pickleball paddle	600	VN
Pickleball singapore	6300	SG
Pickleball court singapore	2600	SG
Pickleball court	5500	PH
Pickleball court dimensions	3500	PH

Content Authority Map

Based on the keywords, I also mapped out top FAQs (+SV) into a topical authority map.

This map will help determine what content groups need to be prioritized and target low-hanging fruits in the space.

Articles

Since April, I made 136+ articles for this project and post one daily. Here are a few examples spanning different topics under the Pickleball umbrella.

Campaigns

I also prepared a strategy with the goal to monetize the website by incorporating campaigns with brands in the pickleball space.

Campaign Articles

I created campaign articles for FILA during the Leapmotor Tournament in Kuala Lumpur. Our partnership with Selkirk also allowed us to do a raffle and promote our social media @thepicklebase.

Native Ads

Unfortunately, I wasn’t able to screen-capture our native ads for our partnership with Selkirk.

Analytics

The articles supports traffic growth by portraying EAT (Expertise, Authority, and Trustworthiness). It serves as a vehicle for our Google ad campaigns on our subdomains to further strengthen our visibility in the space.

This data is based on the website’s internal analytics.